ZOMOZ

Incubated, developed and launched a Latinx-owned mezcal brand.

We partnered closely with the founders to bring their vision of a Latinx-owned mezcal brand to life. As the Brand Lead, I led Brand Development, Immersion Workshops, Brand Architecture & Strategic Positioning, Naming, GTM Strategies, and the creation of Brand & Investor Presentations. I collaborated with internal teams and external creative partners to oversee creation of the Brand Mark, Graphic Architecture, Primary Packaging Design, as well as Web and Social Design.