GOLF le FLEUR*

In 2020, Language partnered with Tyler the Creator and Christian Clancy to support the development of the GOLF le FLEUR* brand. Key responsibilities included: Enterprise Strategy & Development, Fragrance Product Development, Nail Polish Development, Operational Management, and Product Supply Chain.

*All Creative Direction, Creative, Art and Design by Tyler The Creator

**GOLF le FLEUR* Product.** Developed Tyler the Creator’s nail polish line and debut fragrance, French Waltz.

GOLF le FLEUR* Marketing Launch. The brand hosted an invite-only pop-up in Malibu, previewing its offerings to the creative community, including Kanye, Jay-Z, André 3000, and Tracee Ellis Ross. Following strong community adoption and significant press coverage, the brand launched a pop-in at Neiman Marcus in Los Angeles, followed by an online rolled-out to make accessible for all.