MOI

Launched a modern wellness brand.

In collaboration with founder Korina Vaynter, we created, incubated, and launched a community-driven modern wellness brand. I led the development of key brand efforts including: Vision, Values, Positioning, Brand Architecture, Marketing Strategy, Community, Partnerships and Collaborations, and development of a Brand Investor Presentation. We worked with Josephmark to establish Naming, Logo Mark, Graphic Architecture, Packaging Design, Site and Social Design.

Together, we brought this start-up from concept to launch.

MOI Wellness Retreat. Oversaw the photo/video shoot at the first-ever MOI Wellness Retreat in Tulum, Mexico. The goal was to capture a range of assets to create a brand toolbox for future storytelling across marketing vehicles: PR, Site, Social, Brand Pitch Presentations, Partnership Tools.