Borghese

BORGHESE

Rehabilitated and revitalized legacy Italian beauty brand Borghese.

Working closely with the Borghese CEO, we modernized the brand while honoring its heritage. Our efforts encompassed Brand Strategy, Architecture & Positioning, Marketing, Partnerships, Brand Mark and Graphic Architecture, Primary and Secondary Package Design, Advertising, Web and Social Design.

Brand Campaign: The campaign was shot in Italy, featuring Italian supermodel Mariacarla Boscono and directed by Christian Weber.